Free, ubiquitous web analytics, now built entirely around an event-based data model.
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3 Best Alternatives to Google Analytics
Google Analytics is great, but it's not the only option. Here are the 3 best Google Analytics alternatives, ranked by community votes — with honest pros and cons for each.
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Top 3 alternatives
Product analytics built around tracking user events and behavior funnels, not just page views.
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Heatmaps and session recordings that reveal how visitors actually behave, layered on top of standard analytics.
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Free alternatives to Google Analytics
If budget is the main concern, these options have a free or open-source tier:
Frequently Asked Questions
- What is the best alternative to Google Analytics?
- Mixpanel is the top-ranked alternative to Google Analytics based on community upvotes, but the right pick depends on your specific needs — see the full ranked list above with pros and cons for each.
- Is there a free alternative to Google Analytics?
- Yes — Mixpanel, Hotjar offer a free or open-source tier and can work as a free alternative to Google Analytics, depending on which features you need.
- How many alternatives to Google Analytics are there?
- We currently track 3 alternatives to Google Analytics on Kreemhunt, ranked by community upvotes. New alternatives are added as we review more tools in this category.