Divi

Divi by Elegant Themes is one of the most widely used WordPress themes — providing a visual drag-and-drop page builder (Divi Builder) for creating custom layouts without code, used by millions of WordPress sites.

What Makes Divi Stand Out

Visual drag-and-drop builder with frontend live editing. One subscription covers unlimited websites

Large library of pre-made layouts for fast site building

Pricing and Plans

Divi is a paid product, reflecting its position as a professional tool. Pricing is structured to match the scale and needs of the organizations that use it.

Who Should Use Divi

Divi is best for teams and individuals who need wordpress themes capabilities and where visual drag-and-drop builder with frontend live editing. It may not be the right fit when page builder can create slow sites without optimization.

Verdict

Divi delivers on its core promise as a wordpress themes tool. Divi by Elegant Themes is one of the most widely used WordPress themes — providing a visual drag-and... For teams evaluating wordpress themes options, Divi is worth considering based on its specific strengths and how they align with your requirements.

Divi Builder as a Plugin

Divi Builder is available as a standalone WordPress plugin separate from the Divi theme — enabling using Divi's visual page building capability with other themes. This separation enables teams that prefer a different theme's design to use Divi's building interface for page creation.

Performance Considerations

Divi generates complex HTML and loads significant JavaScript for its visual builder functionality — potentially impacting page speed on lighter hosting. Teams prioritizing Core Web Vitals performance often pair Divi with hosting optimized for WordPress page builders (Kinsta, WP Engine) or implement custom performance optimization.

Third-Party Marketplace

The Divi marketplace provides premium layouts, child themes, and extensions developed by third-party creators — extending Divi's built-in capabilities with specialized functionality and designs. This ecosystem supports Divi's longevity: even if Elegant Themes slows development, community developers continue extending the platform.

Overall rating: 4.0 / 5

Divi is Elegant Themes' flagship WordPress theme and visual page builder — providing a drag-and-drop design interface for building custom WordPress pages, websites, and landing pages without writing HTML or CSS, used by over 800,000 websites globally.

The Visual Builder

Divi's front-end visual builder edits pages directly on the live website: clicking elements to select them, dragging to reposition, and modifying styles through a panel that appears contextually. This WYSIWYG editing approach makes design changes immediately visible without switching between editor and preview views.

Pre-Built Layout Library

Divi's 1,900+ pre-built layout packs provide complete website designs importable with one click — providing starting points for every industry and use case from restaurant websites to SaaS landing pages. Layouts include multiple page designs that share consistent styling, enabling building a full site from one layout pack.

Divi vs. Elementor

Elementor has a larger ecosystem (5,000+ addon plugins) and is more widely adopted by professional web designers building client sites. Divi is more popular among individuals and small business owners for self-managed websites. Divi's lifetime deal pricing ($249 one-time) is often cited as a financial advantage over Elementor's subscription model.

Overall rating: 4.0 / 5