Planable

Visual social media content calendar built around client approval workflows.

Freemium Web ★ 4.1 editorial
10
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Planable logo — Visual social media content calendar built around client approval workflows.

Quick Summary

Planable is a content calendar with a particular emphasis on collaborative approval workflows, letting agencies and marketing teams share draft social media posts with clients or stakeholders for review and sign-off before publishing — visually, exactly as the post will appear on each platform, rather than as a plain text draft. It's aimed specifically at agencies managing client relationships around content review, where getting sign-off efficiently is a recurring operational need.

Pricing: Freemium Platforms: Web Editorial rating: 4.1 / 5 Category: Content Calendar Tools

Planable at a Glance

Category Content Calendar Tools
Pricing model Freemium
Starting price $0 /month (free plan available)
Platforms Web
Editorial rating ★ 4.1 / 5 (Kreemhunt staff score)
Best for Visual social media content calendar built around client approval workflows.
Community votes 10

Pros

  • Approval workflow features are particularly useful for agencies managing client sign-off as a regular operational need
  • Visual preview shows posts exactly as they'll appear on each specific platform, not just a plain draft view
  • Free tier provides genuine usable functionality for smaller teams or solo operators testing the workflow
  • Commenting and feedback tools let clients leave specific, contextual notes directly on a draft post
  • Multi-workspace structure helps agencies keep different client accounts cleanly separated

Cons

  • Free tier limits the number of workspaces and posts, which agencies managing multiple clients will quickly outgrow
  • Smaller broader feature set than CoSchedule for teams wanting full cross-channel marketing campaign planning, not just social
  • Approval workflow value depends on clients actually engaging with the review process rather than reverting to email/calls
  • Less built-in post optimization guidance (hashtag/timing suggestions) than a tool like Loomly offers

Planable Pricing Plans

Official pricing as published by Planable. Verify current rates before purchasing.

Free

$0 /month

  • Limited posts and workspaces
Get Planable →

Basic

$39 /month

  • More workspaces and posts
Get Planable →

Pro

$59 /month

  • Advanced approval workflows
  • More team members
Get Planable →

Planable’s product design centers on a problem every agency managing client social media accounts knows well: getting timely, clear approval on draft content before it publishes, without the back-and-forth confusion of emailing screenshots or describing planned posts in a phone call.

Visual, Platform-Accurate Previews

Planable’s defining feature is showing draft posts exactly as they’ll appear once published — an Instagram post rendered in an actual Instagram-style feed view, a LinkedIn post shown as it will look in a LinkedIn feed, and so on. This matters more than it might initially seem: reviewing a plain text draft requires a client to imagine how it will actually look, while a platform-accurate preview removes that imagination gap and tends to produce faster, more confident approvals.

Approval Workflows and Commenting

Built around the agency-client relationship specifically, Planable lets stakeholders leave comments directly on a draft post, tied to the exact visual context they’re reacting to, rather than a separate feedback document disconnected from the actual content. This contextual feedback loop is generally faster and less error-prone than managing approval through email threads or shared documents.

Multi-Workspace Structure

For agencies managing several client accounts, Planable’s workspace structure keeps each client’s content, approvals, and team members cleanly separated — important both for organizational clarity and for ensuring one client never accidentally sees another client’s draft content.

A Genuine Free Tier

Unlike several competitors in this category that only offer a trial, Planable maintains an actual free tier with real (if limited) functionality, making it accessible for solo operators or very small teams to test the approval workflow before committing to a paid plan.

Pricing

PlanPriceWhat’s included
Free$0/monthLimited posts and workspaces
Basic$39/monthMore workspaces and posts
Pro$59/monthAdvanced approval workflows, more team members

Who Should Use Planable

Agencies managing client social media accounts are Planable’s core audience, where the approval workflow directly addresses a recurring operational need. Marketing teams needing internal stakeholder sign-off before publishing benefit from the same visual review process. Teams wanting deeper post-optimization coaching (hashtag suggestions, timing guidance) may find Loomly’s feature set more directly useful for that specific need.

Verdict

Planable’s focus on visual, platform-accurate approval workflows solves a genuinely recurring pain point for agencies and any team needing stakeholder sign-off before publishing, and its actual free tier (rather than just a trial) makes it accessible to test before committing budget. Teams whose primary need is broader cross-channel marketing planning rather than social-specific approval workflows should weigh CoSchedule’s wider scope instead.

Overall rating: 4.1 / 5

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